These three companies have to withhold a high working order in the TV society, their programs have to be captivating and their reputation has to be solid. The logos for these companies have to be capable of standing strong in the public eye.
The BBC 2 channel mostly broadcasts’ factual documentaries, quite simple and un-extravagant in their execution, their logo represent the same thought process. Similarly, the BBC 2 channel also mostly broadcasts’ factual documentaries, quite simple and un-extravagant in their execution, their logo represent the same thought process. Channel 4 on the other hand, is one of the only television channels that that doesn’t have its own programs produced – instead they screen the programs that have been produced by other companies
Many of the BBC 2 logos have been designed and created by BBC Broadcast Design, a team that specialises in the production of the bbc logos and idents. And, the man responsible for producing channel 4s first logo was Martin Lambie-nairn, who has also made logos for several other channels, and is seen as an expert for these creations by many people.
He created an image of a 4 that is made up of different parts, to represent the way that the channel brings together all sorts of different programs, for different audiences. The same idea remains in the present Channel 4 idents, but they are presented more as short stories than just a short showing of a ‘logo’.
The BBC logo however, consists of three simple black squares with the bold white lettering B B C, in each one. The logo used to consist of the squares instead being ‘knocked over’ squares so that the letters fitted somewhat uncomfortably into the diagonal blocks.
Similarly, the BBC 2 logo consists off a dark turquoise square with the three small B B C containing squares in white situated above the word Two written in white. Both BBC logos use the typically British font ‘Gill Sans’. This font has a habit of getting around quite a bit, it’s used the entire way around the London underground, a very, very large rail network that is used by probably thousands of people every day!
The BBC has managed to build up a sound reputation for its informative, interesting, sometimes exciting and always different genre of television programs. The title of the BBC covers a wide range of mediums, several television channels, and radio station, and websites and media players. The company name is well known and respected. Their simple, blunt logo demonstrates there bold, brave and to point attitude of work.
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