 |
| A similar version of the described Studio Ghibli logo |
It features one of the studios most popular film characters ‘Totoro’ from the delightful film “My Neighbour Totoro”. The logo consists of a pale sky blue colour, with the outline of the character Totoro in white, along with the name Studio Ghibli written in Japanese and English, also both in white.
There are several film company logos and idents that contain characters, but from what I can find, all of these characters have been produced for the sole purpose of the logo/ident, such as the logos for the production companies of both ‘DreamWorks’ and the lesser known ‘Bad Robot’. The logo for Studio Ghibli stands apart from all others. It carries with it the entire identity of the studio. Like some other large company logos, such as DreamWorks, when you the audience sees this logo appear at the beginning of a film, you know even without reading the title that it’s a Ghibli film, and it’s bound to be a brilliant one at that.
The layout for this logo is relatively simple; consisting purely of the character and then the two versions of the film company’s name. The outlined Totoro is situated slightly to the left of the centre, in a position that leads him to face off to the left of the screen, I see it as if they have drawn him in this position so that he appears intrinsically passive rather than confrontationally, for if he had been facing forward, giving the logo a calmer and friendlier appearance. The writing is then situated to the right of the character, slightly overlapping the area where the rest of Totoro could have been drawn. The Japanese translation for the company’s name ‘Studio Ghibli’ is written in bold white lines on top the English translation, written in the same way. There is also a very thin and somewhat unnoticeable white line that separates the two titles. When looking at the logo as a whole, it appears as a very thought out, stylish and to the point logo that takes little effort to understand or to appreciate. This discussed logo is also very unique as well as stylish in its design; there are no other film company logos that I can find that contain a character from one of the company’s films. This unique and orthodox approach represents the type of material that the Studio creates; their very slick execution of their slightly crazy but very imaginative and creative animated films.
 |
| The most well known version of the DreamWorks Logo |
 |
| My favourite version of the Bad Robot Logo |
No comments:
Post a Comment